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Mintel data shows this product is gaining ground in the market.
March 13, 2013
By: TOM BRANNA
Editor
A shower is no longer necessary when it’s time to suds up your hair. In fact, Mintel’s Global New Products Database (GNPD) found that in 2008, dry shampoo introductions accounted for just 1% of global shampoo launch activity but by 2012 the segment captured 3% of category NPD and 2013 is on track to surpass 2012 levels. Although availability of dry shampoos is widely accessible, consumer uptake remains relatively low.A meager 16% of US adults report some usage of a dry shampoo in the last y...
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